A Note on the Improvement of Evaluation System in Wholesale Markets of Agricultural and Fishery Products

Abstract

Problem statement: He transaction of public wholesale markets accounts for the highest rate in the distribution of agricultural and fishery products. Though the physical distribution system has improved through the revolution in distribution of 32 nationwide wholesale markets, the evaluation system in wholesale markets has not been established properly. With a rapid change of distribution environment surrounding wholesale markets such as change of consumers spending structure and stiff competition resulting from diversification of distributional channels, there needs to be an urgent improvement of evaluation system of agricultural wholesale markets. The purpose of this study is to identify the problems of evaluation system in wholesale markets, to examine the operating performance of existing evaluation system and to suggest the improvement of the system. Approach: In this context, the study reviews the whole area of evaluation system in wholesale markets and suggests the following policies for improving the system: Reclassification of evaluation objects, change of evaluation frequency and method, revision of evaluation index, effective measure of evaluation result and adjustment of weight for evaluation index. Result: The evaluation result of wholesale market should be announced earlier than present to solve the above problem. Through the early announcement, it is possible to reflect the effort for improving poor management. Conclusion: This study reviewed the evaluation system in wholesale markets and suggested the methods for improving the system such as reclassification of evaluation objects, change of evaluation frequency and evaluation method, revision of evaluation index, effective measure of evaluation result and adjustment of weight for evaluation index.